Set the objective. Valtrio runs the content operation.
Valtrio is an autonomous content engine for social. You give it a marketing objective and the key results that matter. A team of specialised agents plans the campaign, drafts three distinct options, checks each one against your brand, facts and rights policies, and publishes only what a person approves.
One email when your invite is ready. No newsletter, no sequence.
From a key result to a published post, with a human in the loop.
Valtrio does not start from a prompt. It starts from what you are trying to move, and it keeps that lineage attached to every draft, render, post and metric.
- 01Set an objective
Name the outcome and its key results — followers, qualified visits, signups — with a baseline, a target and a deadline. Activity metrics are tracked, but they never stand in for results.
- 02Agents plan and draft
The Campaign Director breaks the objective into audiences, pillars and hypotheses. The Creative Director writes three distinct concepts, each with a hook, script, CTA and the key result it is meant to move.
- 03Production and gates
Media is generated or sourced under a recorded license, composited into your 9:16 brand template with captions, then run through six gates. Anything that fails tells you why.
- 04Approve, publish, learn
You approve one. Valtrio schedules it, mirrors the post status back, and the Analytics Strategist reads what moved the key result and proposes the next experiment.
A team of specialists, not one model with a long prompt.
Reasoning agents make judgement calls. Deterministic services do the work that must be exact — rendering, checksums, budgets, retries. Every handoff is recorded with its inputs, outputs, model version and cost, so you can see why a draft looks the way it does.
Turns an objective into audiences, content pillars, a cadence and a budget. Explains each choice in terms of a key result.
Writes hooks, scripts, beats, shot lists and CTAs. Always produces at least three options that differ in angle, not just wording.
Validates dates, names, results and claims against evidence it attaches to the draft. No evidence, no claim.
Decides what media may be used where, which disclosures apply, and when a person has to look. Deterministic rules first, judgement second.
Chooses media providers and models by capability, cost and latency, writes scene prompts and reserves budget before anything expensive runs.
Looks at the render: composition, overlay readability, safe areas, continuity, audio. Pairs vision assessment with programmatic media checks.
Picks the platform variant, the account and the publish time for an approved draft, then hands it to the publishing engine once — idempotently.
Joins platform metrics and first-party conversions back to the objective. Marks small samples inconclusive. Proposes experiments; never rewrites targets.
Finds stories and events worth covering, scores them against your audience and goal, and separates “interesting” from “licensed to use”.
Nothing publishes until it clears every gate. Then a person.
Autonomy is only useful when you can trust what comes out the other end. Each gate is a hard stop with a readable reason, not a score you have to interpret.
Posts published is an activity. Valtrio reports on outcomes.
The dashboard shows each objective as target versus actual, with the measurement window, the source and how fresh it is. When a platform metric is unavailable it says so — it never shows a zero and lets you guess.
Brands already running their social content operation on Valtrio.
Each brand sets its objectives in Valtrio, reviews three drafts per slot, and approves from one queue. Every post traces back to the key result it was made for.
“I write the idea once and the week's content is done.”
What early access includes, and what it doesn’t.
Who is early access for?
Marketing teams and agencies that already publish short-form video on Instagram, TikTok or YouTube and want to run it against objectives rather than a content calendar. We are starting with a small group so each team gets direct support.
Will it post without my approval?
Not by default. Every brand starts in approval-required mode. Autopilot is switched on per brand and per channel, and only once the gates, rollback and kill switch have been exercised on your account.
Which platforms are supported?
Publishing runs through a separate publishing engine that connects your accounts and executes posts. Which platforms are available to you depends on that engine's current platform approvals; you will see exactly what each connected account can do before scheduling.
Does Valtrio download or repost other people's videos?
No. Discovery finds stories and events; it does not confer rights. Media enters production only as original generation, your own uploads, or footage delivered under a recorded license.
Where are my social credentials stored?
Not in Valtrio. Account authorisation lives in the publishing engine. Valtrio holds only account identifiers and capability snapshots, and never sees your access tokens.
What does it cost?
Early access is at cost. You set a generation budget per brand and campaign, and Valtrio refuses work that would exceed it. Pricing for general availability will be shared with early-access teams first.
Give Valtrio one objective. See three drafts.
Request early access and we will email you when your invite is ready. Invites go out in small batches.
Request early access